Maslow's Hierarchy of Needs 1-11 5 Self- actualization Needs (self-development and realization) 4 Esteem Needs (self-esteem,recognition,status) 3 Social Needs (sense of belonging,love) 2 Safety Needs (security,protection) Physiological Needs (food,water,shelter) 對计至（竹宜多大芳 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 Maslow’s Hierarchy of Needs 1－11