裢贵华经将贸墨去是 高级商务英语阅读 Supplementary Exercises for Chapter 1 The Long March Questions on the text: 1.Based on the facts and opinions given in the article,try to list what Chinese products that are most likely selling best in foreign markets 2.Why are these products sold well in overseas markets?Please specify possible reasons as specified in the text. 3.Based on the facts and opinions given in the essay,specify the major features of Chinese products that appeal to overseas markets. 4. Do you think it is possible for Chinese products to go global in the near future?Give your iustifications 5.If you do,specify your suggestions on how to successfully market Chinese products overseas. 6.What are the existing problems that block Chinese enterprises from going global now? . Read the following text and choose the best sentence from A to F below to fill in each of the gaps in the text: China is the world's largest shoemaker and exporter.But it must step out of its reputation as a cheap shoemaker.To achieve that goal,Chinese shoemakers should enhance their shoemaking technologies,improve their brands and begin exporting to more regions. More than two-thirds of the 6 billion pairs of shoes produced last year in China were exported. Export volumes of Chinese-made shoes exceeded US $10 billion.1)Leather shoes sold for US$5.50 per pair. Low-grade shoes account for most of China's exports of shoes.Prices of Chinese-made shoes are lower than those manufactured in Brazil,South Korea and Thailand.Chinese-made shoes tend to cost less than shoes manufactured by rising exporters such as Viet Nam. 2) Chinese shoemakers produce a combined 12 billion pairs of shoes per year,and oversupplies have left China's shoemakers heavily reliant on shoe dealers who often choose account sales to reduce risks.Many retailers and wholesalers fail to pay shoemakers within a reasonable time. But most domestic producers have failed to improve quality and upgrade their designs to increase competitiveness.Rather,they have begun focusing on the export market,where payments for their goods are generally ensured.3)_ 第1页共3页高级商务英语阅读 Supplementary Exercises for Chapter 1 The Long March I. Questions on the text: 1. Based on the facts and opinions given in the article, try to list what Chinese products that are most likely selling best in foreign markets. 2. Why are these products sold well in overseas markets? Please specify possible reasons as specified in the text. 3. Based on the facts and opinions given in the essay, specify the major features of Chinese products that appeal to overseas markets. 4. Do you think it is possible for Chinese products to go global in the near future? Give your justifications. 5. If you do, specify your suggestions on how to successfully market Chinese products overseas. 6. What are the existing problems that block Chinese enterprises from going global now? II. Read the following text and choose the best sentence from A to F below to fill in each of the gaps in the text: China is the world’s largest shoemaker and exporter. But it must step out of its reputation as a cheap shoemaker. To achieve that goal, Chinese shoemakers should enhance their shoemaking technologies, improve their brands and begin exporting to more regions. More than two-thirds of the 6 billion pairs of shoes produced last year in China were exported. Export volumes of Chinese-made shoes exceeded US $10 billion. 1)________ Leather shoes sold for US$ 5.50 per pair. Low-grade shoes account for most of China’s exports of shoes. Prices of Chinese-made shoes are lower than those manufactured in Brazil, South Korea and Thailand. Chinese-made shoes tend to cost less than shoes manufactured by rising exporters such as Viet Nam. 2)________ Chinese shoemakers produce a combined 12 billion pairs of shoes per year, and oversupplies have left China’s shoemakers heavily reliant on shoe dealers who often choose account sales to reduce risks. Many retailers and wholesalers fail to pay shoemakers within a reasonable time. But most domestic producers have failed to improve quality and upgrade their designs to increase competitiveness. Rather, they have begun focusing on the export market, where payments for their goods are generally ensured. 3)________ 第 1 页 共 3 页