02 Fun or Functional? Choose Fusion! Misguided thinking The fusion of humor and function inspires breakthrough products and new product categories. Dont risk losing what has made Strength the brrrd successful The interactive fun with a purpose is the core reason of its success D Essence: Duality The dual nature of the product is not only the selling point, but also the energetic part of the company's corporate culture02 Fun or Functional? Choose Fusion! Strength The interactive fun with a purpose is the core reason of its success. Misguided thinking The fusion of humor and function inspires breakthrough products and new product categories. Don’t risk losing what has made the Brrrd successful. Essence: Duality The dual nature of the product is not only the selling point, but also the energetic part of the company’s corporate culture