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Emotional benefits How brands make people feel when they use them Safe in a volvo Sexy in Chanel #5 Outdoorsy in Timberland Emotional Benefits Internal, psychic rewards Functional Benefits10 Emotional Benefits • How brands make people feel when they use them – Safe in a Volvo – Sexy in Chanel #5 – Outdoorsy in Timberland • Internal, psychic rewards Functional Benefits Emotional Benefits
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