设计创作:王旭、吴健安 高等教育出版社 美国市场营销协会的定义 e Marketing Management)is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals 2021/2/21 Ch01市场营销与市场营销学设计创作：王旭、吴健安 高等教育出版社 2021/2/21 Ch01 市场营销与市场营销学 10 美国市场营销协会的定义 ● Marketing(Management) is the process of planning and executing the conception,pricing,promotion, and distribution of ideas,goods,and services to create exchanges that satisfy individual and organizational goals