Classical Conditioning Ivan Pavlov °CS+Ucs= response WATCH YOUR Over time: CS= response cUs了oMES Brand names as Cs RESPOND Music, humor, imagery CS first. then UCs PLAy" AVLOVS DOG”GAME! O Copy rights reserved, Zou Deqiang5 5 © Copy rights reserved, Zou Deqiang Classical Conditioning • Ivan Pavlov • CS + UCS = response ¾Over time: CS = response • Brand names as CS • Music, humor, imagery • CS first, then UCS PLAY “PAVLOV’S DOG” GAME!