The Product and the Product mix a Product mix(Product assortment a Product mix has a certain: a Width: number of product lines(e.g, detergents toothpaste, bar soap, diapers, paper tissues) Length: total number of items a Depth: number of variants for each product a Consistency 10-1010-10 The Product and the Product Mix ƒ Product mix (Product assortment) Product mix (Product assortment) ƒ Product mix has a certain: Product mix has a certain: ƒ Width: number of product lines (e.g., detergents, number of product lines (e.g., detergents, toothpaste, bar soap, diapers, paper tissues) toothpaste, bar soap, diapers, paper tissues) ƒ Length: Length: total number of items total number of items ƒ Depth: number of variants for each product number of variants for each product ƒ Consistency Consistency