One method to gather data uestionnares The role of questionnaires is to identify the wants(desires, preferences, needs )of a market or market segment o questionnaire is a series of questions A signed to obtain unambiguous information The data should provide information by which to develop market segmentsOne Method to Gather Data: Questionnares • The role of questionnaires is to identify the wants (desires, preferences, needs) of a market or market segment. • A questionnaire is a series of questions designed to obtain unambiguous information. • The data should provide information by which to develop market segments