The Global Marketplace(cont Global Strategy -Glocalization(cont Glocalization of products to the extent that standardization is possible Glocalization of production companies are splitting up the production process and farming out parts of it to different countries in order to take advantage of lower costs, international specialization, and proximity to ultimate marketsThe Global Marketplace (cont.) • Global Strategy - Glocalization (cont.) – Glocalization of products • to the extent that standardization is possible – Glocalization of production • companies are splitting up the production process and farming out parts of it to different countries in order to take advantage of lower costs, international specialization, and proximity to ultimate markets