Roland Berger Stralegy ConsultanTs 目录 Page A.研究目的 B.整合营销框架总览 12 B.1前景评估 18 B2目标顾客群体 34 B3品牌资产和传播战略 49 B4价值定位和营销计划 70 C.推动营销战略成功的重要因素 85 D.检验营销计划是否成功的标准 98 This document was created for the exclusive use of is not complete unles s supported by the underlying detaile d analyses and oral presentation. It must not be passed on to third parties except with the explicit pr tof Roland Berger Strategy Consultants.2 目录 Page A. 研究目的 3 B. 整合营销框架总览 12 B.1 前景评估 18 B.2 目标顾客群体 34 B.3 品牌资产和传播战略 49 B.4 价值定位和营销计划 70 C. 推动营销战略成功的重要因素 85 D. 检验营销计划是否成功的标准 98 This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detaile d analyses and oral presentation. It must not be passed on to third parties except with the explicit prior consent of Roland Berger Strategy Consultants