第一节产品组合 、产品 1、产品( product)的概念 是指能提供给市场以引起人们注意、获 得、使用或消费从而满足某种欲望和需要 的一切东西。 Product is anything that can be offered to a market for attention, acquisition use, or consumption that might satisfy a wants and needs第一节 产品组合 一 、产品 1、产品（product）的概念： 是指能提供给市场以引起人们注意、获 得、使用或消费从而满足某种欲望和需要 的一切东西。 Product is anything that can be offered to a market for attention,acquisition,use, or consumption that might satisfy a wants and needs