Before further discussing the function of presentation:presenting or being presented advertising in tourism,its definition should be 呈现，出现 better understood.Advertising is any paid form of The cheque is payable on presentation at the non-personal promotional presentation of ideas or bank. 此支票交银行即可兑现。 products by a sponsor whose identity is known.It is transmitted in mass communication media,mot by identity:n.身份，特性 individual salespeople.Advertising media surround There is no clue to the identity of the thief. us nearly every moment of our lives.We are all 没有线索查明这贼是谁。 familiar with most popular ones:magazines, identity card/certificate身份证 newspapers supplement,network radio,network TV,pot TV,cable TV,and transportation vehicles feature:n.prominent article or subject in a like buses and subways.The trend today is toward newspaper;full-length film in a cinema creating even more advertising media.Movie programme(报纸上的)特写，特别报道， theaters mow show a few minutes of ads before the (电影节目中的)正片，长片等 feature.Cars are painted and transformed into And to the marketing manager...the target traveling billboards.And to the marketing manager each advertising medium is a means for conveying audience.对销售经理来说，每个广告媒体都 a message to the target audience. 是一种把信息传递给目标受体的形式。 Firms advertise for a purpose,and each medium(单数)；media(复数) advertisement has a specific objective.The purpose convey...to:make known ideas,news,feeling of most advertising is to sell a product,a service,a to another person传达（意见，见解，感情等 company,even an idea.It is to inform,persuade, )给某人 and remind;to affect attitudes and behavior,it is to help the seller realize a greater profit than if it had This picture will convey to you some idea. not advertised. 这幅画可将那初风景的美丽向你传达一二。3 Before further discussing the function of advertising in tourism, its definition should be better understood. Advertising is any paid form of non-personal promotional presentation of ideas or products by a sponsor whose identity is known. It is transmitted in mass communication media, mot by individual salespeople. Advertising media surround us nearly every moment of our lives. We are all familiar with most popular ones: magazines, newspapers supplement, network radio, network TV, pot TV, cable TV, and transportation vehicles like buses and subways. The trend today is toward creating even more advertising media. Movie theaters mow show a few minutes of ads before the feature. Cars are painted and transformed into traveling billboards. And to the marketing manager each advertising medium is a means for conveying a message to the target audience. Firms advertise for a purpose, and each advertisement has a specific objective. The purpose of most advertising is to sell a product, a service, a company, even an idea. It is to inform, persuade, and remind; to affect attitudes and behavior, it is to help the seller realize a greater profit than if it had not advertised. presentation: presenting or being presented 呈现，出现 The cheque is payable on presentation at the bank. 此支票交银行即可兑现。 identity: n. 身份，特性 There is no clue to the identity of the thief. 没有线索查明这贼是谁。 identity card/certificate 身份证 feature: n. prominent article or subject in a newspaper; full-length film in a cinema programme （报纸上的）特写，特别报道， （电影节目中的）正片，长片等 And to the marketing manager …the target audience.对销售经理来说，每个广告媒体都 是一种把信息传递给目标受体的形式。 medium（单数）; media（复数） convey… to: make known ideas, news, feeling to another person 传达（意见，见解，感情等 ）给某人 This picture will convey to you some idea. 这幅画可将那初风景的美丽向你传达一二