2. 2 HOW DOES THE CARTEL DIVIDE UP THE MARKET? one way of dividing the market would be by using non-price competition for each firm to gain as big a share of the resulting sales as they can Another method would be for each of the cartel members to agree on dividing the market up between them in a particular way so that each member is given a quota2.2 HOW DOES THE CARTEL DIVIDE UP THE MARKET? one way of dividing the market would be by using non-price competition for each firm to gain as big a share of the resulting sales as they can. Another method would be for each of the cartel members to agree on dividing the market up between them in a particular way so that each member is given a quota