Biggest roadblocks in Concept design Poor problem formulation Stopping with too few alternatives Failure to search existing solutions Missing entire categories of solutions Inability to merge solutions 16.881 Source: Ulrich and Eppinger, "Product Design and Development" MITBiggest Roadblocks in Concept Design • Poor problem formulation • Stopping with too few alternatives • Failure to search existing solutions • Missing entire categories of solutions • Inability to merge solutions 16.881 Source: Ulrich and Eppinger, “Product Design and Development” MIT