第十讲:控制系统和控制过程 Controlling is the process whereby mana gers monitor and regulate how efficientl and effectively an organization and its members are performing the activities nece ssary to achieve organizational goals 控制标准:实物,成本,资本,收益, 无形 Feed forward. concurrent feedback Control 案例:联合利华第十讲：控制系统和控制过程 Controlling is the process whereby mana￾gers monitor and regulate how efficiently and effectively an organization and its members are performing the activities nece￾ssary to achieve organizational goals. 控制标准：实物，成本，资本，收益， 无形 Feed forward,Concurrent, Feedback Control 案例：联合利华