Reactions to Price Changes 13-9 Price Cuts Are Seen by Buyers As: Being Replaced by Newer Models >Current Models Are Not Selling Well > Company is in Financial Trouble > Quality Has Been Reduced Price Comes Down Further Competitors Reactions When: Number of Firms is Small √Product is Uniform Buyers are Well Informed 国际商学院市场营销学系Reactions to Price Changes Price Cuts Are Seen by Buyers As: ¾ Being Replaced by Newer Models ¾ Current Models Are Not Selling Well ¾ Company is in Financial Trouble ¾ Quality Has Been Reduced ¾ Price Comes Down Further Competitors Reactions When: 9 Number of Firms is Small 9 Product is Uniform 9 Buyers are Well Informed 13 － 9 13 － 9