Traditional Underwriting B. Negotiated offering The issuing company selects an investment banking firm and works directly with the firm to determine the essential features of the issue Together they discuss and negotiate a price for the security and the timing of the issue Depending on the size of the issue, the investment banker may invite other firms to join in sharing the risk and selling the issue. Generally used in corporate stock and most corporate bond issues 19-1019-10 Traditional Underwriting The issuing company selects an investment banking firm and works directly with the firm to determine the essential features of the issue. Together they discuss and negotiate a price for the security and the timing of the issue. Depending on the size of the issue, the investment banker may invite other firms to join in sharing the risk and selling the issue. Generally used in corporate stock and most corporate bond issues. B. Negotiated offering