How Much Does Industry Matter? TORIo Richard P Rumelt Strategic Management Journal, Vol 12, No. 3(Mar, 1991), 167-185 Stable url: http://linksjstor.org/sici?sici=0143-2095%28199103%0291293a3%03c167%03ahmdim%3e2.0.c0%03b2-v Strategic Management Journal is currently published by John wiley sons Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.htmlJstOr'sTermsandConditionsofUseprovidesinpartthatunlessyou have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://wwwjstor.org/journals/jwiley.html Each copy of any part of a jSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission jStOR is an independent not-for-profit organization dedicated to creating and preserving a digital archive of scholarly journals. For more information regarding JSTOR, please contact support@jstor. org http://wwwjstor.org Wed nov204:10:19200