The product and the Product mix Components Product of the Market Offering Physical goods Services Value-based prices a Experience Events Persons Attractiveness Places of the market a Properties ofFering a Organizations Product Services Information features mix and Ideas and qual quality10-2 The Product and the Product Mix ƒ Product Product ƒ Physical goods Physical goods ƒ Services Services ƒ Experiences Experiences ƒ Events ƒ Persons Persons ƒ Places ƒ Properties Properties ƒ Organizations Organizations ƒ Information Information ƒ Ideas Components of the Market Offering