Setting Communications Objectives Communication Objectives-to increase the percentage of parents who feel that Peter Pan peanut butter is the best peanut butter for their children from 22% to 35% Sales objective-to increase Peter Pan peanut butter market share from 12% to 15% by december 1997Setting Communications Objectives Communication Objectives - to increase the percentage of parents who feel that Peter Pan peanut butter is the best peanut butter for their children from 22% to 35% Sales Objective - to increase Peter Pan peanut butter market share from 12% to 15% by December 1997