The Marketing Influence of Theme Music in Disney Movies 3.The demand analysis of Disney consumers 3.1 Demographic analysis 450,000.000 Pirates of the Caribbean:Dead Man's Chest 400.000.000 Toy Story 3 350.000.000 ■Frozen ■Inside Out 300.000.000 ■The Lion King 250.000.000 Pirates of the Caribbean:At World's End 200.000.000 Pirates of the Caribbean:The Curse of the Black Pearl The Chronicles of Narnia:The 150.000.000 Lion,the Witch and the Wardrobe Monsters University 100.000.000 ▣The Incredibles 50.000.000 Toy Story 2 0 Cars Figure 3.1.1 Box office value of the hottest Disney movies in history According to box office statistics,among the top 100 box office value movies throughout the history,Disney movies capture nearly two fifths of them,namely Marvel's The Avengers,Avengers:Age of Ultron,Pirates of the Caribbean series,Toy Story series,Frozen,Inside Out,Guardians of the Galaxy,The Lion King,Up,Monsters University,The Incredibles,Captain America:The Winter Soldier,etc.According to Time Out Magazine's statistics,the 100 best Disney Animated movies are:Pinocchio, Dumbo,Snow White and the Seven Dwarfs,Fantasia,101 Dalmatians,Bambi,The Jungle Book,Beauty and the Beast,Cinderella,The Little Mermaid,etc (Calhoun Rothkopf,2014).If we examine more carefully,we'll find out not a few of them do have their own theme music.Excluding the movies produced by the Marvel Studio, which has been amalgamated by Disney in 2010 and has been a real success in event movie history,we arrange the Disney popular movies in the order of box office value and try to find out the pattern. As shown above in Figure 3.1.1,orange bars represent the movies that have POPULAR theme tunes,also called a leitmotif.For example,He is a Pirate in Pirates of the Caribbean,Let It Go in Frozen,Bundle of Joy in Inside Out,Can You Feel the Love Tonight in Lion King,There's a Place for Us in The Chronicles of Narnia,etc Apparently,films with catchy theme tunes perform better than the others that don't. -7The Marketing Influence of Theme Music in Disney Movies - 7 - 3. The demand analysis of Disney consumers 3.1 Demographic analysis According to box office statistics, among the top 100 box office value movies throughout the history, Disney movies capture nearly two fifths of them, namely Marvel's The Avengers, Avengers: Age of Ultron, Pirates of the Caribbean series, Toy Story series, Frozen, Inside Out, Guardians of the Galaxy, The Lion King, Up, Monsters University, The Incredibles, Captain America: The Winter Soldier, etc. According to Time Out Magazine’s statistics, the 100 best Disney Animated movies are: Pinocchio, Dumbo, Snow White and the Seven Dwarfs, Fantasia, 101 Dalmatians, Bambi, The Jungle Book, Beauty and the Beast, Cinderella, The Little Mermaid, etc (Calhoun & Rothkopf, 2014). If we examine more carefully, we’ll find out not a few of them do have their own theme music. Excluding the movies produced by the Marvel Studio, which has been amalgamated by Disney in 2010 and has been a real success in event movie history, we arrange the Disney popular movies in the order of box office value and try to find out the pattern. As shown above in Figure 3.1.1, orange bars represent the movies that have POPULAR theme tunes, also called a leitmotif. For example, He is a Pirate in Pirates of the Caribbean, Let It Go in Frozen, Bundle of Joy in Inside Out, Can You Feel the Love Tonight in Lion King, There’s a Place for Us in The Chronicles of Narnia, etc. Apparently, films with catchy theme tunes perform better than the others that don’t. Figure 3.1.1 Box office value of the hottest Disney movies in history 0 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 400,000,000 450,000,000 Pirates of the Caribbean: Dead Man's Chest Toy Story 3 Frozen Inside Out The Lion King Pirates of the Caribbean: At World's End Pirates of the Caribbean: The Curse of the Black Pearl The Chronicles of Narnia: The Lion, the Witch and the Wardrobe Monsters University The Incredibles Toy Story 2 Cars