Tangible/Intangible Offerings of air ruines Distribution Airlines Price Sery Fre Transport TI Transport Food and Drink tangible Tangible ource:Adapted from G. Lynn Shostack, "Breaking Free from Product Marketing, "in Services Marketing, ed. Christopher H Copyright 2001 by Harcourt, Inc. All rights reserved Lovelock(Englewood Cliffs, NJ: Prentice-Hall, 1984), 40Copyright © 2001 by Harcourt, Inc. All rights reserved. 17-9 Tangible/Intangible Offerings of Airlines Vehicle Transport Service Frequency Food and Drinks Transport Transport Distribution Price Airlines Intangible Tangible Source: Adapted from G. Lynn Shostack, “Breaking Free from Product Marketing, “ in Services Marketing, ed. Christopher H. Lovelock (Englewood Cliffs, NJ: Prentice-Hall, 1984), 40