e视人苦 Research Purpose Research Question Hypothesis Exploratory Research What new product What alternative ways unc are tter than should be developed? are there to provide forms lunches for school children? Descriptive Research How should a new Where do people now Upper-class buyers use specialty product be distributed? buy similar products?stores, and middle-class buyers use department stores Causal research s Will an increase in the What is the relationship For small organizations, an vices staff be between size of services increase of 50% or less will profitable? staff and revenue? generate marginal revenue in excess of marginal costs 2008-3-142008-3-14 7 Research Purpose Research Question Hypothesis Exploratory Research What new product should be developed? What alternative ways are there to provide lunches for school children? Boxed lunches are better than other forms. Descriptive Research How should a new product be distributed? Where do people now buy similar products? Upper-class buyers use specialty stores, and middle-class buyers use department stores. Causal Research Will an increase in the services staff be profitable? What is the relationship between size of services staff and revenue? For small organizations, an increase of 50% or less will generate marginal revenue in excess of marginal costs