点击下载：复旦大学管理学院：《营销管理》PPT讲义（英文版）_Chapter 11 Integrated Marketing Communication
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1. IMO The marketing communications Mix 3. Effective Communications 4. Developing managing Advertising program1. IMC 2. The Marketing Communications Mix 3. Effective Communications 4. Developing & Managing Advertising Program
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点击下载：复旦大学管理学院：《营销管理》PPT讲义（英文版）_Chapter 11 Integrated Marketing Communication
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