Objectives A.To be fully aware of the necessity of export marketing and communications; B. To grasp the main idea and the structure of the text; C. To master the usage of key special terms, words and phrases in this chapter; D. To conduct a series of listening,speaking, reading,writing and translating activities concerning the theme of the chapter. 制价爱行蜀易大考Objectives Objectives A.To be fully aware of the necessity of export To be fully aware of the necessity of export marketing and communications; marketing and communications; B.To grasp the main idea and the structure of To grasp the main idea and the structure of the text; the text; C.To master the usage of key special terms, To master the usage of key special terms, words and phrases in this chapter; words and phrases in this chapter; D.To conduct a series of listening, speaking, To conduct a series of listening, speaking, reading, writing and translating activities reading, writing and translating activities concerning the theme of the chapter. concerning the theme of the chapter