Supply Chain Integration Why Difficult? Different facilities have different conflicting objectives -Suppliers vs manufacturers Low inventory vs transportation costs The supply chain is a dynamic system Customer demand,supplier capabilities change over time Supply chain relationships vary over timeSupply Chain Integration Why Difficult? „ Different facilities have different conflicting objectives „ Suppliers vs manufacturers „ Low inventory vs transportation costs „ The supply chain is a dynamic system „ Customer demand, supplier capabilities change over time „ Supply chain relationships vary over time