The Medium Is the Message ● Understanding Media:The Extensions of Man(1964); Reasons: Second,while listening was taking place,there was more activation in the left-hemisphere brain region called the pars triangularis(the triangular section),a part of Broca's area that usually activates when there is language processing to be done or there is a requirement to maintain some verbal information in an active state(sometimes called verbal working memory).The greater amount of activation in Broca's area suggests that there is more semantic processing and working memory storage in listening comprehension than in reading. Because spoken language is so temporary,each sound hanging in the air for a fraction of a second,the brain is forced to immediately process or store the various parts of a spoken sentence in order to be able to mentally glue them back together in a conceptual frame that makes sense."By contrast,"Just said,"written language provides an "external memory"where information can be re-read if necessary.But to re-play spoken language,you need a mental play-back loop,(called the articulatory-phonological loop)conveniently provided in part by Broca's area." The study doesn't attempt to suggest that one means of delivering information is better than another,Just said."Is comprehension better in listening or in reading?It depends on the person,the content of the text,and the purpose of the comprehension.In terms of persons,some people are more skilled at one form of comprehension and typically exercise a preference for their more skilled form where possible.It may be that because of their experience and biology they are better and more comfortable in listening or reading,he explained. WAYNE-WHITE COUNTIES ELECTRIC COOPERATIVE The Medium Is the Message  Understanding Media: The Extensions of Man (1964);  Reasons:  Second, while listening was taking place, there was more activation in the left-hemisphere brain region called the pars triangularis (the triangular section), a part of Broca's area that usually activates when there is language processing to be done or there is a requirement to maintain some verbal information in an active state (sometimes called verbal working memory). The greater amount of activation in Broca's area suggests that there is more semantic processing and working memory storage in listening comprehension than in reading.  Because spoken language is so temporary, each sound hanging in the air for a fraction of a second, the brain is forced to immediately process or store the various parts of a spoken sentence in order to be able to mentally glue them back together in a conceptual frame that makes sense. "By contrast," Just said, "written language provides an "external memory" where information can be re-read if necessary. But to re-play spoken language, you need a mental play-back loop, (called the articulatory-phonological loop) conveniently provided in part by Broca's area.“  The study doesn't attempt to suggest that one means of delivering information is better than another, Just said. "Is comprehension better in listening or in reading? It depends on the person, the content of the text, and the purpose of the comprehension. In terms of persons, some people are more skilled at one form of comprehension and typically exercise a preference for their more skilled form where possible. It may be that because of their experience and biology they are better and more comfortable in listening or reading," he explained