The Importance of STP The heart of modern strategic marketing can be described as STP marketing- namely, segmenting, targeting, and positioning. This does not obviate the importance of LGD marketing-/unch, golf, and dinner but provides the broader framework for strategic success in the marketplace Philip Kotler O Copy rights reserved, Zou Deqiang4 4 © Copy rights reserved, Zou Deqiang The heart of modern strategic marketing can be described as STP marketing - namely, segmenting, targeting, and positioning. This does not obviate the importance of LGD marketing - lunch, golf, and dinner - but provides the broader framework for strategic success in the marketplace. Philip Kotler The Importance of STP