Model 1:IC Independent cascade (IC)model. Every edge (u,v)EE has an associated influence probability p(u,v)∈[0,1]· Specifying the extent to which node u can influence node v. 8Model 1: IC ◼ Independent cascade (IC) model. ◼ Every edge 𝑢, 𝑣 ∈ 𝐸 has an associated influence probability 𝑝 𝑢, 𝑣 ∈ 0,1 • ❑ Specifying the extent to which node 𝑢 can influence node 𝑣. 8