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Marketing Management: Brief edition 5. What are the roles of men and women within society? 6. How long are the population living? Are the older generations wealthy? 7. Do the population have a strong/weak opinion on green issues? 2. 4. 4 technological factors Technology is vital for competitive advantage, and is a major driver of global ization Consider the following points 1. Does technology allow for products and services to be made more cheaply and to a better standard of quality? 2. Do the technologies offer consumers and businesses more innovative products and services such as Internet banking, new generation mobile telephones, etc? 3. How is distribution changed by new technologies e. g. books via the Internet, flight kets. auctions. etc? 4. Does technology offer companies a new way to communicate with consumers e. g banners, Customer Relationship Management(CRM), etc? Malaysia.Exercise PEST Analysis aB时hanu South chire .st borneo INDONESIA INDONESIA Sourcewww.odci.go /October 2000 Consider the following OdCI information and conduct a pest analysis. Government type: constitutional monarchy note: Malaya(what is now Peninsular Malaysia) formed 31 August 1957; Federation of Malaysia(Malaya, Sabah, Sarawak, and Singapore) formed 9 July 1963(Singapore left the federation on 9 August 1965); nominally headed by the paramount ruler and a bicameral Parliament consisting of aMarketing Management: Brief edition 10 5.What are the roles of men and women within society? 6.How long are the population living? Are the older generations wealthy? 7.Do the population have a strong/weak opinion on green issues? 2.4.4 technological factors Technology is vital for competitive advantage, and is a major driver of globalization. Consider the following points: 1. Does technology allow for products and services to be made more cheaply and to a better standard of quality? 2.Do the technologies offer consumers and businesses more innovative products and services such as Internet banking, new generation mobile telephones, etc? 3.How is distribution changed by new technologies e.g. books via the Internet, flight tickets, auctions, etc? 4.Does technology offer companies a new way to communicate with consumers e.g. banners, Customer Relationship Management (CRM), etc? Malaysia - Exercise PEST Analysis Source: www.odci.gov/ October 2000 Consider the following ODCI information and conduct a PEST analysis. Government type: constitutional monarchy note: Malaya (what is now Peninsular Malaysia) formed 31 August 1957; Federation of Malaysia (Malaya, Sabah, Sarawak, and Singapore) formed 9 July 1963 (Singapore left the federation on 9 August 1965); nominally headed by the paramount ruler and a bicameral Parliament consisting of a
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