Hallmark's Asian valentine The tradition of card giving on Valentine's Day seemingly an American phenomenon is taking root in Asia, too. Yet, when Asian customers buy Valentine's Day cards, they often choose the original English versions even when they don't speak the language Hallmark's greeting cards are known throughout the world. The Kansas City-based company has developed into a $3.5 billion corporation, from its beginnings in 1910 when Joyce C. Hall started producing cards from samples he stored under his bed. Now, over 90 years later, Hallmark has developed into a global company with expansion into Asia a major part of its strategy In Asia alone, the Kansas city-based firm acquired a company in Japan in 1994 and founded creative organizations in Hong Kong and Singapore in 1998 and in ShanghaiHallmark’s Asian Valentine The tradition of card giving on Valentine's Day seemingly an American phenomenon is taking root in Asia, too. Yet, when Asian customers buy Valentine's Day cards, they often choose the original English versions even when they don't speak the language. Hallmark’s greeting cards are known throughout the world. The Kansas City-based company has developed into a $3.5 billion corporation, from its beginnings in 1910 when Joyce C. Hall started producing cards from samples he stored under his bed. Now, over 90 years later, Hallmark has developed into a global company with expansion into Asia a major part of its strategy. In Asia alone, the Kansas city-based firm acquired a company in Japan in 1994 and founded creative organizations in Hong Kong and Singapore in 1998 and in Shanghai