Working paper WP no 713 IESE November, 2007 University of Navarra COMPETING THROUGH BUSINESS MODELS Ramon Casadesus-Masanell Joan E Ricart IESE Business School-University of Navarra Avda. Pearson, 21-08034 Barcelona, Spain TeL. (+34)93 253 42 00 Fax: (+34)93 2534343 amino del Cerro del Aguila, 3(Ctra. de Castilla, km 5, 180)-28023 Madrid, Spain. TeL. (+34)91 357 08 09 Fax: (+34)91 3572913 Copyright@ 2007 IESE Business SchoolIESE Business School-University of Navarra - 1 COMPETING THROUGH BUSINESS MODELS Ramon Casadesus-Masanell Joan E. Ricart IESE Business School – University of Navarra Avda. Pearson, 21 – 08034 Barcelona, Spain. Tel.: (+34) 93 253 42 00 Fax: (+34) 93 253 43 43 Camino del Cerro del Águila, 3 (Ctra. de Castilla, km 5,180) – 28023 Madrid, Spain. Tel.: (+34) 91 357 08 09 Fax: (+34) 91 357 29 13 Copyright © 2007 IESE Business School. Working Paper WP no 713 November, 2007