V.V.& L.s. esearch inc 1705 Espina Las Cruces, New mexico 8800 05)521-3289 May 9, 1997 Mr. Beau Gilbert. President Snoggles Dog Bakery 6111 Los hermanos ne Albuquerque, NM87111 Subject: Market Research Report for Snoggles Dog Bakery Dear Mr Gilbert: Enclosed is the market research report for Snoggles Dog Bakery that you requested. This report study was approved on February 17, 1997, and is now completed The results from the survey data collected was inconclusive. We recommend that another primary study will need to be conducted to make any major decisions concerning the objectives. We suggest that a random sampling method be used in the future for data collection due to the fact that using a convenience sample produced skewed results. Projects results are extremely informative and should be considered when structuring future studies. It will give you a general idea of what to expect. We also recommend that sccondary data be used. It may provide helpful information about the dog biscuit market at a lower cost. We are grateful to Snoggles Dog Bakery for giving us an opportunity for conducting a primary research study on all natural dog biscuits. Feel free to port,or if any questions arise. Please keer us up to date with your decisions after reviewing this report