Independant choice Flicks Market Forecast 100000 80.000 70000 60.000 50.000 Under 30 40.000 Over 30 30,000 10,000 2001 2002 2005 2.1. 4 Market Growth In 2000, the video rental industry had revenues exceeding $7. 3 billion dollars. the industry is forecasted to grow at 9% for the next several years. One major reason for this growth is the increasing costs of seeing movies out in theatres. It can cost upwards of $20-$25 for two people to see a movie in the theatre. These rising costs have driven demand for the video rental indust which offers far more reasonable rates and a wider selection although not as cutting edge Target Market Growth 1200% 8.00% 6.00% 4.00% 2.00%0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 2001 2002 2003 2004 2005 Under 30 Over 30 Market Forecast 2.1.4 Market Growth In 2000, the video rental industry had revenues exceeding $7.3 billion dollars. The industry is forecasted to grow at 9% for the next several years. One major reason for this growth is the increasing costs of seeing movies out in theatres. It can cost upwards of $20-$25 for two people to see a movie in the theatre. These rising costs have driven demand for the video rental industry, which offers far more reasonable rates and a wider selection, although not as cutting edge. 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% Under 30 Over 30 Target Market Growth Independant Choice Flicks Page 4