Slide The Process of Managing Advertising Review Advertising Goals and Budget Create Messages Select media Pretest Ads Schedule and Run ads Evaluate Advertising Effectiveness Adjust Advertising As Needed IrwinMcGraw-Hill o The McGraw-Hill Commpanies, Inc, 1998Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 The Process of Managing Advertising Slide 18-2 Figure 18.2 Review Advertising Goals and Budget Pretest Ads Schedule and Run Ads Evaluate Advertising Effectiveness Adjust Advertising As Needed Create Messages Select Media