3-2 Organizational Environment oOrganizational Environment:: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats oPportunities: openings for managers to enhance revenues or open markets. New technologies new markets and ideas o Threats. issues that can harm an organization economic recessions, oil shortages o Managers must seek opportunities and avoid threats win/MeGraw-Hill OThe McGraw-Hill Companies. Inc, 2000Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 3-2 Organizational Environment ⚫Organizational Environment: those forces outside its boundaries that can impact it. ◼ Forces can change over time and are made up of Opportunities and Threats. ⚫Opportunities: openings for managers to enhance revenues or open markets. ◼ New technologies, new markets and ideas. ⚫Threats: issues that can harm an organization. ◼ economic recessions, oil shortages. ⚫Managers must seek opportunities and avoid threats