esults of the survey The two most active age groups in Age Groups sporting activities are those between 18 and 26 years old and those 36-45 years The sports those two groups like are Sporting Activities the order of jogging skiing. tennis In the 18-26 year-old group, men appear Gender to be slightly more active than woman. In the other three groups, women seem to be more active Decisions Based on the survey The 18-26 vear-old Expanding The line of athletic shoos, particularly The 46 to 55 age group, because they are Not neglecting becoming more concerned about stain fit Discussion SAMPLE A: How many people do you think we have to survey before we can have a clear idea about the sales potential for each product? B: I think our survey must be administered to at least 300 men and women of various ages, incomes and occupations. Otherwise the results wont be reliable A: Perhaps we can use our common sense to predict the results B: Obviously, young people pay more attention to their clothes than older people, and they tend to buy more A: It's clear that women are more active in buying dresses. Our production should arget women B: What do you think about the various income groups? Do you think we should aim mainly at the high income group? A: It's hard to say. Some rich people are very careful with their money. So, we have to wait until the investigation results come out B: Now lets switch to sports shoes. Which group do you think may be active? A: I guess the young people may buy the most because many of them like sports a at deal9 Results of the Survey Age Groups The two most active age groups in sporting activities are those between 18 and 26 years old and those 36-45 years old. Sporting Activities The sports those two groups like are in the order of jogging skiing, tennis, swimming, cycling. Gender In the 18-26 year-old group, men appear to be slightly more active than woman. In the other three groups, women seem to be more active. Decisions Based on the Survey Targeting The 18-26 year-old age group Expanding The line of athletic shoos, particularly jogging shoes and tennis footwear Not neglecting The 46 to 55 age group, because they are becoming more concerned about staying fit Discussion SAMPLE A: How many people do you think we have to survey before we can have a clear idea about the sales potential for each product? B: I think our survey must be administered to at least 300 men and women of various ages, incomes and occupations. Otherwise the results won’t be reliable. A: Perhaps we can use our common sense to predict the results. B: Obviously, young people pay more attention to their clothes than older people, and they tend to buy more. A: It’s clear that women are more active in buying dresses. Our production should target women. B: What do you think about the various income groups? Do you think we should aim mainly at the high income group? A: It’s hard to say. Some rich people are very careful with their money. So, we have to wait until the investigation results come out. B: Now let’s switch to sports shoes. Which group do you think may be active? A: I guess the young people may buy the most because many of them like sports a great deal