L9 Procedural Summary purposes to use the following article,and select relevant information from the article to support each of your perspectives. a)You are working on a course project on product development for a beverage company,and you have been asked to propose ideas for a new beverage.You think that the company should create an energy drink. b)You are working on a paper examining energy drinks consumption,and want to use the following article to support your claim that energy drinks are potentially harmful and should be closely regulated. c)You have been asked to write a recommendation about including energy drinks in campus vending machines. Caffeinated Energy Drinks-A Growing Problem Reissig,C.J.,Strain,E.C.,and Griffiths,R.R.(2009) Drug and Alcohol Dependence,99,1-10. (1)In 2006,annual worldwide energy drink consumption increased 17%from the previous year to 906 million gallons,with Thailand leading the world in energy drink consumption per person,but the U.S.leading the world in total volume sales(Zenith International,2007).(2)Although"energy drinks"first appeared in Europe and Asia in the 1960s,the introduction of"Red Bull"in Austria in 1987 and in the U.S.in 1997 sparked the more recent trend toward aggressive marketing of high caffeine content "energy drinks".(3)Since its inception,the energy drink market has grown exponentially,with nearly 500 new brands launched worldwide in 2006 (Johnson,2006),and 200 new brands launched in the U.S.in the 12-month period ending July 2007 (Packaged Facts,2007).(4)From 2002 to 2006,the average annual growth rate in energy drink sales was 55%(Packaged Facts,2007)(Fig.1).(5)The total U.S.retail market value for energy drinks (from all sources)was estimated to be $5.4 billion in 2006 and has shown a similar annual growth rate over this same period(47%)(Packaged Facts,2007).(6)These drinks vary widely in both caffeine content(ranging from 50 to 505 mg per can or bottle)and caffeine concentration (ranging from 2.5 to 171 mg per fluid ounce)(Table 1).(7)For comparison,the caffeine content of a 6 oz cup of brewed coffee varies from 77 to 150 mg(Griffiths et al..2003).(8)The main active ingredient in energy drinks is caffeine,although other substances such as taurine,riboflavin,pyridoxine,nicotinamide,other B vitamins,and various herbal derivatives are also present (Aranda and Morlock,2006).(9) The acute and long-term effects resulting from excessive and chronic consumption of these additives alone and in combination with caffeine are not fully known.(0Although the full impact of the rise in popularity of energy drinks has yet to be realized,the potential for adverse health consequences should be considered and may be cause for preemptive regulatory action. Ex.9-3 Classroom Teamwork:Your claim is that energy drinks are a_potential 3/7L9 Procedural & Summary 3 / 7 purposes to use the following article, and select relevant information from the article to support each of your perspectives. a) You are working on a course project on product development for a beverage company, and you have been asked to propose ideas for a new beverage. You think that the company should create an energy drink. b) You are working on a paper examining energy drinks consumption, and want to use the following article to support your claim that energy drinks are potentially harmful and should be closely regulated. c) You have been asked to write a recommendation about including energy drinks in campus vending machines. Caffeinated Energy Drinks-A Growing Problem Reissig, C. J., Strain, E. C., and Griffiths, R. R. (2009). Drug and Alcohol Dependence, 99, 1-10. ⑴In 2006, annual worldwide energy drink consumption increased 17% from the previous year to 906 million gallons, with Thailand leading the world in energy drink consumption per person, but the U.S. leading the world in total volume sales (Zenith International, 2007). ⑵Although “energy drinks” first appeared in Europe and Asia in the 1960s, the introduction of “Red Bull” in Austria in 1987 and in the U.S. in 1997 sparked the more recent trend toward aggressive marketing of high caffeine content “energy drinks”. ⑶Since its inception, the energy drink market has grown exponentially, with nearly 500 new brands launched worldwide in 2006 (Johnson, 2006), and 200 new brands launched in the U.S. in the 12-month period ending July 2007 (Packaged Facts, 2007). ⑷From 2002 to 2006, the average annual growth rate in energy drink sales was 55% (Packaged Facts, 2007) (Fig. 1). ⑸The total U.S. retail market value for energy drinks (from all sources) was estimated to be $5.4 billion in 2006 and has shown a similar annual growth rate over this same period (47%) (Packaged Facts, 2007). ⑹These drinks vary widely in both caffeine content (ranging from 50 to 505 mg per can or bottle) and caffeine concentration (ranging from 2.5 to 171 mg per fluid ounce) (Table 1). ⑺For comparison, the caffeine content of a 6 oz cup of brewed coffee varies from 77 to 150 mg (Griffiths et al.. 2003). ⑻The main active ingredient in energy drinks is caffeine, although other substances such as taurine, riboflavin, pyridoxine, nicotinamide, other B vitamins, and various herbal derivatives are also present (Aranda and Morlock, 2006). ⑼ The acute and long-term effects resulting from excessive and chronic consumption of these additives alone and in combination with caffeine are not fully known. ⑽ Although the full impact of the rise in popularity of energy drinks has yet to be realized, the potential for adverse health consequences should be considered and may be cause for preemptive regulatory action. Ex. 9-3 Classroom Teamwork: Your claim is that energy drinks are a potential