《金融营销实务》课程教学大纲 一、课程基本信息 课程代码：19190012 课程名称：金融营销实务 英文名称：Financial Marketing Practice 课程类别：专业课 时：32 学分：2 适用对象：工商管理（创业管理方向）专业 考核方式：考察 先修课程：金融学、管理学（或者市场营销） 二、课程简介 金融营销实务是工商管理专业的专业课程，是金融学和市场营销学的交叉学科。 它是研究金融机构如何进行营销活动以拓展业务的学科，本课程包括金融营销基础 金融营销环境分析、金融营销市场调研、金融营销客户分析、金融营销战略、金融企 业目标市场介入、银行服务营销、证券服务营销、保险服务营销、金融营销礼仪等方 面内容。这门课的学习，将培养学生营销意识和能力，有助于其毕业后到金融机构工 作并拓展业务。同时，这门课要求学生在金融业务工作中坚持微观审慎，培养诚信服 务的理念，以及德法兼修的职业素养。 Financial Marketing Practice is a professional course of Business Administration and an interdisciplinary subject of Finance and marketing.It is a subject that studies how financial institutions carry out marketing activities to expand business.This course includes financial marketing foundation,financial marketing environment analysis,financial marketing market research,financial marketing customer analysis,financial marketing strategy,financial enterprise target market intervention,bank service marketing,securities service marketing,insurance service marketing,financial marketing etiquette,etc.The study of this course will cultivate students marketing awareness and ability.and help them to work in financial institutions and expand their business after graduation.At the same time,this course requires students to adhere to micro prudence in financial business work. cultivate the concept of honest service,as well as the professionalism of both morality and law 三、课程性质与教学目的 金融营销实务是工商管理专业重要的专业必修课。本课程也是经济与金融发展到 1 1 《金融营销实务》课程教学大纲 一、课程基本信息 课程代码：19190012 课程名称：金融营销实务 英文名称：Financial Marketing Practice 课程类别：专业课 学 时：32 学 分：2 适用对象: 工商管理（创业管理方向）专业 考核方式：考察 先修课程：金融学、管理学（或者市场营销） 二、课程简介 金融营销实务是工商管理专业的专业课程，是金融学和市场营销学的交叉学科。 它是研究金融机构如何进行营销活动以拓展业务的学科，本课程包括金融营销基础、 金融营销环境分析、金融营销市场调研、金融营销客户分析、金融营销战略、金融企 业目标市场介入、银行服务营销、证券服务营销、保险服务营销、金融营销礼仪等方 面内容。这门课的学习，将培养学生营销意识和能力，有助于其毕业后到金融机构工 作并拓展业务。同时，这门课要求学生在金融业务工作中坚持微观审慎，培养诚信服 务的理念，以及德法兼修的职业素养。 Financial Marketing Practice is a professional course of Business Administration and an interdisciplinary subject of Finance and marketing. It is a subject that studies how financial institutions carry out marketing activities to expand business. This course includes financial marketing foundation, financial marketing environment analysis, financial marketing market research, financial marketing customer analysis, financial marketing strategy, financial enterprise target market intervention, bank service marketing, securities service marketing, insurance service marketing, financial marketing etiquette, etc. The study of this course will cultivate students' marketing awareness and ability, and help them to work in financial institutions and expand their business after graduation. At the same time, this course requires students to adhere to micro prudence in financial business work, cultivate the concept of honest service, as well as the professionalism of both morality and law. 三、课程性质与教学目的 金融营销实务是工商管理专业重要的专业必修课。本课程也是经济与金融发展到