Capturing Consumer Surplus Question S/Q p max A How can the firm capture the consumer surplus in A and sell profitably in B? Answer 2 Price discrimination MC TWO-part tariffs Bundling D MR Quantity Chapter 1 Slide 8Chapter 11 Slide 8 Capturing Consumer Surplus Quantity $/Q D MR Pmax MC PC A P* Q* P1 B P2 Question How can the firm capture the consumer surplus in A and sell profitably in B? Answer Price discrimination Two-part tariffs Bundling