同源大学 Definition of a Business Model TONGJI UNIVERSITY Avallable online at www.sciencedirect.com JOURNAL OF BUSINESS RESEARCH ELSEVIER Joumal of Butiness (2005)726-735 The entrepreneur's business model:toward a unified perspective Michael Morris"*,Minet Schindehutte,Jeffrey Allens Lniveriryf Cemro!Florida.Orfando FL32816 USA Received2 September200 ceed November 2003 Stewart and Zhao(2000):"a statement of how a At the economic level firm will make money and sustain its profit stream over time.” Mayo and Brown(1999):"the design of key At the operational level interdependent systems that create and sustain a competitive business.' Slywotsky (1996):"the totality of how a company selects its customers,defines and differentiates its At the strategic level offerings,defines the tasks it will perform itself and those it will outsource,configures its resources,goes to market,creates utility for customers and captures profits."Definition of a Business Model At the economic level Stewart and Zhao (2000): ‘‘a statement of how a firm will make money and sustain its profit stream over time.’’ At the operational level Mayo and Brown (1999): ‘‘the design of key interdependent systems that create and sustain a competitive business.’’ At the strategic level Slywotsky (1996): ‘‘the totality of how a company selects its customers, defines and differentiates its offerings, defines the tasks it will perform itself and those it will outsource, configures its resources, goes to market, creates utility for customers and captures profits.’’