Positioning Perspectives Attribute: Volvo( Safety) Benefit: Audi A6(Technology) se or application BMWX5 SUV User: Bora(Driver's Car) Competitor: Polo vs Sail(Fashion) Quality/price: LeXus VS BENZ ( Same quality, half cost) Special positioning: Red Flag zhong hua7 • Attribute: Volvo ( Safety ) • Benefit: Audi A6 (Technology) • Use or application : BMW X5 SUV • User : Bora (Driver’s Car) • Competitor : Polo vs. Sail (Fashion) • Quality / price : Lexus vs. BENZ (Same quality, half cost) • Special positioning: Red Flag & Zhong hua Positioning Perspectives