Page xii Quality control and quality assurance Quality awards Total quality training and development Conclusion 21.Accounting for the Human Resource Development Function Chris Wiltsher Introduction and learning objectives 4 The need for formal accounting Costing Auditing Conclusion Section Six:Managing the Human Resource Development Function 22.Managing the Human Resource Development Function 490 Pete Sayers Introduction and learning objectives Management and leadership of the HRD function Control and facilitation-coaching and supportiveness Principles and values Strategic vs operational decision-making Further points for managers of a team of HRD professionals Conclusion 23.Marketing Human Resource Development Jennifer Joy- 490 Matthews,Ian Andrews and Richard Firth Introduction and learning objectives Why market? Who and where are the customers and how do we know what 458 they need? How do we reach the customers? How do we keep the customers? Evaluating the whole marketing process The way forward,or what you can do 24.Supporting Learning in the Third Millennium Rita Johnston Introduction and learning objectives The nature of trends and predictions Life and work in the third millennium Society and work in the third millennium Learning needs in the third millennium The HRD manager in the third millenniumPage xii Quality control and quality assurance 404 Quality awards 405 Total quality training and development 409 Conclusion 490 21. Accounting for the Human Resource Development Function Chris Wiltsher 417 Introduction and learning objectives 417 The need for formal accounting 418 Costing 422 Auditing 428 Conclusion 432 Section Six: Managing the Human Resource Development Function 22. Managing the Human Resource Development Function Pete Sayers 490 Introduction and learning objectives 435 Management and leadership of the HRD function 437 Control and facilitation–coaching and supportiveness 441 Principles and values 443 Strategic vs operational decision-making 445 Further points for managers of a team of HRD professionals 451 Conclusion 452 23. Marketing Human Resource Development Jennifer Joy￾Matthews, Ian Andrews and Richard Firth 490 Introduction and learning objectives 455 Why market? 546 Who and where are the customers and how do we know what they need? 458 How do we reach the customers? 462 How do we keep the customers? 468 Evaluating the whole marketing process 469 The way forward, or what you can do 472 24. Supporting Learning in the Third Millennium Rita Johnston 475 Introduction and learning objectives 475 The nature of trends and predictions 477 Life and work in the third millennium 478 Society and work in the third millennium 482 Learning needs in the third millennium 484 The HRD manager in the third millennium 490