重庆电力高等专科学校英语考试试题《实用英语综合教程》第三册 供 级专科 专业使用 共6页第1页 考试科目基础英语考试班级 考生姓名 评分 Part L Reading comprehension (40% Directions: There are some tasks for you to fulfill. You should read the materials carefully and do the tasks as you are instructed Task1(10%) Directions: After reading the following pas sage, you will find 5 questions or unfinished statements. For each question or statement there are 4 choices marked A), B), C)and D). You should make the correct choice and mark the corresponding letter on the answer sheet. The market investigation is ind ispensable to sales promotion. They are as closely related as the lips and teeth, so to speak What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market In the intemational market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions In making investigations, we ought to get information about what similar items the competitors are offering on the market what prices they quoting, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counsellor offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then One of their purposes is to make market surveys on the spot Certainly, face-to-face talks with foreign business are also important channels to get market information. The Chinese Export Commod ities Fair and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations 1. In making market investigation, one should A get enough information concerned C produce high quality goods B advertise his products d. do none of the above 2. The word"indispensable"in the first line means A impossible B. possible C. necessary D. available 3. Which of the following statements is NOT true? A. The relationship between market investigation and sales promotion is just like that of the lips and teeth B. It is impossible to succeed in selling a product without market investigation. C. Ways of making market investigations are variou D. Production goes before market investigation 4. Making market investigation is very important because A goods on sale are numorous C. it can greatly promote sales B every producer is facing keen competition D. all of the above 5. All the following are channels to get information EXCEPT A. to promote the quality of our own products B. to have commercial counsellor's office of our embassies stationed abroad C. to send trade groups abroad every now and then D. to have face-to-face talks with foreign businessmen Iask2(10%) Directions: This task is same as Task 1. You should make the correct choice and mark the corresponding letter on the Answer Sheet It has been thought and said that Africans are bom with musical talent. Because music is so important in the lives of many Africans and because so much music is performed in Africa, we are inclined to think that all Africans are musicians The impression is strengthened when we look at ourselves and find that we have become largely a society of musical spectators. Music is important to us, but most of us can be considered consumers rather than producers of music. We have records, television, concerts, and radios to fulfill many of our musical needs. In most sit uations where is performed in our culture it is not difficult to distinguish the audience from the performers, but such is often not the case in Africa. Alban Ayipaga, a Kasena semiprofessional musician from northern Ghana, says that when his flute and drum ensemble(ak i)is performing, " Anybody can take part". This is true, but Kasena musicians recognize that not all people are equally capable of重庆电力高等专科学校英语考试试题《实用英语综合教程》第三册 供 级专科 专业使用 共 6 页 第 1 页 考试科目 基础英语 考试班级 考生姓名 学号 评分 Part I. Reading comprehension (40%) Directions: There are some tasks for you to fulfill. You should read the materials carefully and do the tasks as you are instructed. Task 1 (10%) Directions: After reading the following passage, you will find 5 questions or unfinished statements. For each question or statement there are 4 choices marked A), B), C) and D). You should make the correct choice and mark the corresponding letter on the Answer Sheet. The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market. In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they quoting, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counsellor’s offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot. Certainly, face-to-face talks with foreign business are also important channels to get market information. The Chinese Export Commodities Fair and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations. 1. In making market investigation, one should ___________. A. get enough information concerned C. produce high quality goods B. advertise his products D. do none of the above 2. The word “indispensable” in the first line means ____________. A. impossible B. possible C. necessary D. available 3. Which of the following statements is NOT true? A. The relationship between market investigation and sales promotion is just like that of the lips and teeth. B. It is impossible to succeed in selling a product without market investigation. C. Ways of making market investigations are various. D. Production goes before market investigation 4. Making market investigation is very important because __________. A. goods on sale are numorous C. it can greatly promote sales B. every producer is facing keen competition D. all of the above 5. All the following are channels to get information EXCEPT __________. A. to promote the quality of our own products B. to have commercial counsellor’s office of our embassies stationed abroad C. to send trade groups abroad every now and then D. to have face-to-face talks with foreign businessmen Task 2 (10%) Directions: This task is same as Task 1. You should make the correct choice and mark the corresponding letter on the Answer Sheet. It has been thought and said that Africans are born with musical talent. Because music is so important in the lives of many Africans and because so much music is performed in Africa, we are inclined to think that all Africans are musicians. The impression is strengthened when we look at ourselves and find that we have become largely a society of musical spectators. Music is important to us, but most of us can be considered consumers rather than producers of music. We have records, television, concerts, and radios to fulfill many of our musical needs. In most situations where music is performed in our culture it is not difficult to distinguish the audience from the performers, but such is often not the case in Africa. Alban Ayipaga, a Kasena semiprofessional musician from northern Ghana, says that when his flute and drum ensemble (歌舞团) is performing, “Anybody can take part”. This is true, but Kasena musicians recognize that not all people are equally capable of