The power of Persus Dear Mr Owner aya has a problem. The renovation project on her Please consider using ACME nity center Management Company for all residents are complaining because they cannot use the your management needs pool. Each time Maya telephones the contractor's office, that the work will be done immediately. but the project is still not finished sure pertinent information that Finally, Maya writes a letter to the contractor. She answers your readers about the subject learly states what she wants the contractor to do-estab- An example of informative writing is a letter explaining lish a schedule that results in completing the renovation changes in rental policies. You would include information within four weeks and stick to the schedule. She reinforces to answer such questions as what the new policies are, why her message with reasons the contractor should do what policies are being changed, and when the change will take she wants him to do, including the consequences of failing place. If you are planning to raise rents, explain to your to complete the project as promised audience why the rents are being raised, when the rent Mayas letter gets results. She receives a new schedule increase takes effect, and what, if any, benefits your audi the next day, and the renovation project is completed ence might receive. Your primary objective is to provide within a month enough information to notify your reader about an item c Of course, not every problem can be solved by writing that will affect their lives. It is important to be as specific as rly. But written communication is an excellent way to possible when writing an informative letter focus on issues and make sure people understand what you However, once in a while your primary purpose for wish to convey. In fact, the ability to communicate clearly writing is to influence readers-to persuade or convince and concisely in writing is an asset for any real estate man- them to take some kind of action. Readers need to under- ager, since it will help you influence your reader and stand not only what action they should take, but they need to be convinced to take this action because it would be beneficial to them Think About The Message Suppose you are writing a letter to persuade property To write clearly, begin by thinking about the reason you are owners to use the services of your management company writing. Sometimes your purpose is primarily to inform- What information would be most convincing to your read- to provide information readers need. When writing to ers? In order to determine whether ro hire your company. 76 JOURNAL OF PROPERTY MANAGEMENT