Analysis(theories) THEORIES 1 SWOT 2.STP 3. CSR Analysis Strengths Segmentation -Anti-Unfair -Weaknesses Targeting Competition Law Opportunities Positioning Principle ThreatsAnalysis (theories) THEORIES 1. SWOT Analysis 2.STP 3. CSR -Strengths -Weaknesses -Opportunities -Threats -Segmentation -Targeting -Positioning -Anti-Unfair Competition Law -Principle