Chapter 1. Introduction o Motivation: Why data mining? ◆ What is data mining? o A Multi-Dimensional View of Data Mining What Kinds of Data Can Be Mined? What Kinds of Patterns Can Be mined? o What Kinds of Technologies Are Used? o What Kinds of Applications Are Targeted? o Major Issues in Data Mining o A Brief History of Data Mining and data Mining society ◆ Summary8 Chapter 1. Introduction Motivation: Why data mining? What is data mining? A Multi-Dimensional View of Data Mining What Kinds of Data Can Be Mined? What Kinds of Patterns Can Be Mined? What Kinds of Technologies Are Used? What Kinds of Applications Are Targeted? Major Issues in Data Mining A Brief History of Data Mining and Data Mining Society Summary