4.6 Differences of Semantic Communication between traditional products and semantic Product 4.7 Ideological Hierarchy of Meaning This chapter focuses on three aspects:denotation,connotation,and ideology Difficulties of this chapter:How does the denotative meaning and connotative meaning of the product come into being?How to convey the meaning of ideological hierarchy? Chapter Five:Factors Affecting Product Semantic Communication 5.1 Propagation Model 5.2 Symbol Factors in Product Semantic Communication 5.3 Context Factors in Product Semantic Communication 5.4 How the User Understands the Meaning 5.5 Product semantic expression combined with code and context factor The key point of this chapter is to grasp the necessary conditions for effective communication of product semantics. Difficulties in this chapter:the user's mental model and the necessary conditions for effective communication. Chapter Six:Methods and Thinking of Product Semantic Communication 6.1 Main Procedures and Methods for Product Semantic Communication 6.2 Analysis and Setting of Semantic Communication Goal 6.3 Finding opportunities to convey meaning through relevance 6.4 Direct and Indirect Communication of Product Semantic 6.5 Open Thinking in Product Semantic Communication This chapter focuses on:master the main procedures and methods of product semantic communication,focusing on the process of product semantic communication proposed by Roland Bart Difficulties in this chapter:how to establish the goal of semantic communication in the process of product semantic design? Chapter Seven:The Application of Rhetoric in Product Semantic Communication 7.1 Rhetoric--Thinking and Methods to Effectively Convey Product Meaning 7.2 Main Rhetorical Method 7.3 Relationship between Rhetoric and Mode of Thinking 7.4 Ubiquitous Rhetoric This chapter focuses on:to master the four commonly used in semiotics rhetoric 4.6 Differences of Semantic Communication between Traditional Products and Semantic Product 4.7 Ideological Hierarchy of Meaning This chapter focuses on three aspects: denotation, connotation, and ideology Difficulties of this chapter: How does the denotative meaning and connotative meaning of the product come into being? How to convey the meaning of ideological hierarchy? Chapter Five：Factors Affecting Product Semantic Communication 5.1 Propagation Model 5.2 Symbol Factors in Product Semantic Communication 5.3 Context Factors in Product Semantic Communication 5.4 How the User Understands the Meaning 5.5 Product semantic expression combined with code and context factor The key point of this chapter is to grasp the necessary conditions for effective communication of product semantics. Difficulties in this chapter: the user's mental model and the necessary conditions for effective communication. Chapter Six：Methods and Thinking of Product Semantic Communication 6.1 Main Procedures and Methods for Product Semantic Communication 6.2 Analysis and Setting of Semantic Communication Goal 6.3 Finding opportunities to convey meaning through relevance 6.4 Direct and Indirect Communication of Product Semantic 6.5 Open Thinking in Product Semantic Communication This chapter focuses on: master the main procedures and methods of product semantic communication, focusing on the process of product semantic communication proposed by Roland Bart Difficulties in this chapter: how to establish the goal of semantic communication in the process of product semantic design? Chapter Seven：The Application of Rhetoric in Product Semantic Communication 7.1 Rhetoric — — Thinking and Methods to Effectively Convey Product Meaning 7.2 Main Rhetorical Method 7.3 Relationship between Rhetoric and Mode of Thinking 7.4 Ubiquitous Rhetoric This chapter focuses on: to master the four commonly used in semiotics rhetoric