●●● ●●●● ●●●●● ●●●● Outline ●●●●● ●●●● ● Motivation o Introduction to Web Spam ● Web Spam Techniques ● Web Spam Detection ConclusionsOutline ⚫ Motivation ⚫ Introduction to Web Spam ⚫ Web Spam Techniques ⚫ Web Spam Detection ⚫ Conclusions