Channel Decisions 12-5 Marketing Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision. :對计适（竹置多大差 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 12－5 Channel Decisions Marketing Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision